Fiat presents the new 500L Beats Edition special series and the new 2014 Fiat 500L range, which rationalises the offer with new colours, interior trims and new optionals for new members of the 500 family. What's more, the start of 2014 sees the affirmation of the new 120 HP 1.6 MultiJet II and 120 HP 1.4 T-Jet engines for 500L, the latter also in a dual-fuel (LPG/petrol) version shortly.
The important developments will certainly consolidate the success of the 500 range - 500L, 500L Trekking and 500L Living models - which in Europe in 2013 has soared up the sales rankings to take the top spot in its segment in just a few months, with a share of 17.2%. Moreover, in Italy it was the leader in its segment with a share of 40.9%, in addition to being the top-selling car both among medium-sized and diesel-powered models.
The Fiat 500L Beats Edition offers a sound system that is revolutionizing the way music can be experienced inside the car. Legendary artist and record producer Dr. Dre and Interscope Geffen A&M Records chairman and record producer Jimmy Iovine, worked side by side with Fiat Group sound engineers to develop and calibrate the sound system introduced for the first time last year on the 500L model. The result is a system that offers a listening experience marked by premium sound that only two music experts like Dr. Dre and Iovine could have achieved.
Specifically, the 1.4-litre engine is a worthy expression of the concept of 'downsizing', thanks to the addition of consolidated, reliable technological solutions such as Fire and Turbo. Today, the more than 500,000 Turbocharged Fire engines produced testify to the success of a technological choice which has become a point of reference in all markets and all applications. With Euro 6 type approval, the 1.4 T-Jet on the Fiat 500L delivers a maximum torque of 215 Nm from as low as 2,500 rpm and enables the 500L to achieve significant performance: maximum power of 120 HP at 5,000 rpm, top speed of 189 km/h, acceleration from 0 to 100 km/h in 10.2", combined consumption of 6.9 l/100 km and CO2 emissions of 159 g/km.
The new features of the 500L range presented today to the international press will certainly contribute to consolidating the Fiat brand's path of globalisation, which was undertaken several years ago and reached an important milestone last year. Despite the persisting economic crisis in Europe, and in Italy in particular, the brand maintained its position, registering 573 thousand cars to achieve a share of 4.7%, growth of 0.1 points compared to 2012. This is thanks to the new global approach which has seen growth on all major European markets: for example, sales volumes increased by 9.5% in France in 2013, by 20.2% in the UK and by 28.8% in Spain.